Saturday, February 23, 2008

Network of Professionals

The main philosophy that drives my business practice is simply "Do what I do best and outsource the rest". This kind of focus allows to me do just what I am best at and love to do and then rely upon the great strengths of others to complete the parts of a project of which I may be inadequate.
I am a designer who focuses heavily on the proper communication of a message. I call this advertising design, or communication design. Solving my clients needs takes so much more than simply designing pretty pictures or doing fantastic things with Adobe Photoshop. It requires communicating the right message to the right audience with an appropriate appeal. If this isn't done, then the graphics are useless.
Having said this I offer WAY MORE SERVICES to my clients than just pictures. I can do this comfortably because I work within a network of professionals who are each amazing at what they do. I have my clients and they each have their clients and many of the projects float around the network as each of us uses the talents of one another. The benefit is that even with my little company I can offer all of the services of an advertising agency without any overhead. This savings transfers directly to the client who gets the best work for unbeatable rates.

I wish I would have started this 5 years ago. :)